Google Update May 2020

 On May 4, 2020, Google announced via a post on Twitter that they have released a new update of their algorithm.

A Core Update from Google usually happens a few times a year and affects how the search engine calculates how different websites rank in different search results. Sometimes the updates to Google's algorithm are large and totally change what the search landscape looks like, while others may have a smaller impact.

Regardless, it is important that you as a business owner or SEO expert stay up to date on these updates and monitor your data extra closely to understand how the update has / can affect you and your company.

In this article, I'll tell you everything you need to know about Google's May 2020 update.

What has happened?

The latest update from Google is called "May 2020 Core Update" and is a relatively large update. The timing of the update has been criticized as many companies, due to the current pandemic, are already living in the effects of an uncertain future and have lost large parts of their revenue - even from Google. It is also uncertain whether the May update is actually related to Covid-19 and the changed search behavior it has created worldwide.

Unfortunately, it is seldom possible to map out what an update like this will mean as Google never usually states exactly what an update contains, and as always it takes a few weeks before all the effects from the update are clear.

Why an update from Google may cause concern

It is precisely that it takes time before changes from the update reach all global data centers that create volatile search results. At the beginning of the update, search results can be based on both new and old data, which creates differences in search results around the world.

An update from Google also works like rings on water.

Once Google has seen the first result and the feedback from the original update, further, minor adjustments will be made.

Who are affected by the Google update

There is already some research done on which industries whose search results have been affected by the May 2020 update. In a study from SEMrush , they examined the average change value seven days before compared to two days after the update. They found that the industries and categories that had been most affected were:

The travel industry

The real estate market

The health industry

Pets

People and society

Note that the analysis was done a few days after the update was released. Google's Core Updates can take up to 2-3 weeks to roll out completely. This means that the analysis may look different if it is done today, so it is important to take it with a pinch of salt.

What you can do

When Google announces a new algorithm update, the recommendation to the companies that have been affected is always negative to focus on creating new and improving the content / website. As I have mentioned in previous articles, this should always be a high priority if you want to invest properly in your SEO results.

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