Things to consider before hiring a search engine optimization company (SEO agency)

 Written by Marcus Sandström 24/01/20

Today, there are lots of search engine optimization companies (SEO companies), hundreds of SEO consultants and even more web design companies and media agencies that talk about search engine optimization.

Among so many options, it can be nice to be educated about a few factors that can help you determine how experienced the company really is in SEO and what they could do to increase your traffic and profits from Google and other search engines.

What are your goals? Does the SEO Agency understand them? 

Keep in mind that the ultimate goal of a successful search engine optimization should not only be to get high in the search results. A successful search engine optimization should generate more customer contacts and those customers come as a result of a high ranking on the search engines, a well-planned conversion optimization and a good analytical ability of the visitor behavior.

Ask to have the process explained to you - how will these visitors become actual customers?

Reporting - Make sure you follow what is happening!

In what way and how often does the SEO agency report? What is included in the reports? Can you share the report with others at the company with ease?

In a customer survey, we found that one of the most important things for our customers is precisely the reporting. They feel that it is very important to be able to understand what we have done and what the results have been.

Here are some examples of what you are good at getting in a report:

➡ What ROI (Return On Investment) do you have on your search engine optimization

➡Depending on goals - How many bookings, contacts or purchases have you received?

➡What positions important keywords have on Google can be interesting in some cases. However, too many SEO agencies spend too much of their reporting on this. The important thing is not good positions per se, but more business.

➡How many visitors do you get from Google vs other places on the web

➡More statistics about your visitors

➡All the relevant information you may need to be able to make future marketing decisions to invest in

What linking strategy does the company use?

When choosing a search engine optimization company, it is important that the company can explain exactly what it will perform and that it has been explained to itself approximately how to perform the work. Most search engine optimization companies or SEO experts work with building inlinks and then it is important that the company explains how the linking strategy is designed.

What results can you expect?

It is important to set expectations before projects begin. The SEO agency should be able to provide some form of appreciation before the job begins. It is important that a real audit is done that compares with what competitors do and in what way they work with search engine optimization.

SEO is long-term and be careful with search engine optimization companies that promise results within a few weeks.

A very important part of search engine optimization is content. We have written an article on how content marketing and search engine optimization are related. Depending on your budget for new or rewritten content on your site, you can expect different results.

It is quite possible to go from 1000 to 50,000 visitors in 6-12 months (we have seen it several times) but then you need to write very new good content and then SEO optimize the content and build links.

Be careful with promised guarantees

Some search engine optimization companies often want to give the impression that they are the best in the industry and guarantee that you will be visible on the front page of Google within anywhere from a couple of days to a month. No serious search engine optimization company can guarantee this and you can absolutely not buy any place in the organic listings by Google or by anyone who claims to represent them.

The shoemaker's children? Looking at where the SEO company itself ranks on Google

This tip applies generally to all companies you are going to hire but specifically to search engine optimization companies. If negative search results appear, especially on the front page, when searching for the company name, they are probably not very good at optimizing search results.

Also check if the company is visible on keywords such as, "seo consultant", "conversion optimization", "search engine optimization company", "internet marketing", etc.

The word "search engine optimization" has a very high competition and there is a lot of prestige in it so it is not really a yardstick but it is worth trying 5-10 other phrases you think the company should be seen on.

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