Responsive design is no longer optional ... or why should I adapt my website to mobile

Google was already warning for a long time of the importance of having a web design optimized for mobile devices, in general tablets and smartphones, but for months now it is not only that it is important, but that it directly penalizes web pages that are not mobile-friendly, or adapted to mobile. 

What does this Google penalty imply? Simply put, your website will not appear in the search engine results when the query is made from a mobile device. 

Can you afford it? Definitely not.


Believe me, you would be surprised to know the percentage of visits that access your website from a mobile phone (If you have Google Analyticsinstalled, you can easily find out, or ask your web developer to give you the data). 
Clients are often very surprised when I give them that information. And it is logical…. Don't you take advantage of any "dead" moment to look for information? To consult a blog? Search for a product? Don't you use the tablet more and more to navigate from the sofa?  

What does it mean to be mobile optimized?

In this other article, you can see how to know if your website is or is not optimized for mobile phones, but basically, it is about following some guidelines that Mr. Google marks to determine if the website is fully functional fast-loading, it can be read completely without to zoom, you can easily select the buttons, links, and menus, etc ... 

What if it is not optimized? Do I have to redo the web? 

No, it is not necessary, although if it is a few years old it would not be a bad idea, since web usability will probably not be the only problem you will encounter ... but if your website is relatively recent, you like it and it is functional, you don't need to change it. 

By modifying and adapting the styles and layout of the pages, any mobile website can be optimized. Of course, depending on the complexity of the web, how and when it was laid out and the type of design, the cost may be minimal or quite significant. 

If your website uses WordPress, a solution would be to modify the template used by a responsive one or adapted for different screen sizes (most of the current themes or templates are), the difficulty of the change will again depend on how it is currently programmed and layout, but in any case, you don't need to start from scratch by force. 

If you want more information or a proposal for your website, contact us and we will study your case carefully. 


Phone: 0399981990

Comments

Post a Comment

Popular posts from this blog

Top SEO Companies in Melbourne

Question: What makes Impressive the best choice for SEO in Melbourne? Answer: Impressive's SEO team is formed from specialists with years of experience under each and each one among their belts, collectively! That's a really long belt. the type you'll find during a store for tall and enormous men. It's true, Expert SEO Services in Melbourne has been within the game for an extended time and we've mastered the ins and outs of Google's ever-changing algorithms. Our portfolio of jaw-dropping results and customer satisfaction highlight our expertise and innovative approaches. While some agencies will dare promises of getting your website to page one, we all know that this is often no easy feat (and neither is it necessarily profitable). https://brandfly.com.au at Impressive take a special approach. Our chief ambition is to urge the proper quiet traffic to your page, funneling-in your target market so your site gets ahead of your key demographic. We'll make su...
Read more

Expert SEO Services in Melbourne

Image
  Brandfly is a standout amongst other  Expert SEO Services inMelbourne , Australia, with its principal office in Melbourne. Our SEO group at Brandfly utilizes the most recent SEO instruments and strategies to bring your site to the highest point of the web index's result. Site improvement is a significant piece of the web or web-based advertising administrations. Proficient Search Engine Optimization or SEO starts when your site is live. There are endless sites on the web that it is conceivable that your site goes imperceptible. Website design enhancement is the apparatus that keeps this from occurring.   Successful Search Engine Optimization has experienced a lot of changes since its initiation. Prior, third party referencing, watchword stuffing, and so on, were a portion of the practices utilized via web index enhancers. Nonetheless, today, these practices are antiquated, because of Google calculations. The SEO group of this  Expert SEO Services inMelbourne  ...
Read more

Video Search Engine Optimization - How to make your video appear on Google and Youtube

  Have you noticed that there are often Youtube videos and videos that are embedded on various websites even in the Google results? A searcher does not need to use Youtube (the world's second largest search engine) but can use Google (the world's largest search engine) to find your video. We already know that many clicks go to the first result, but what happens if a video comes in 3rd place? Do most people still click on the first result or do they prefer to click on the video? First some quick facts about Youtube: More than a billion unique users visit YouTube every month Over four billion hours of video are shown each month on YouTube Every minute, 72 hours of video are uploaded to YouTube 70% of the traffic on YouTube does not come from the United States YouTube is available in 53 countries and has been translated into 61 languages In 2011, YouTube had more than a trillion views, or nearly 140 views for every human being on earth How to watch Youtube Think of your Youtube ch...
Read more